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In RepGrade's opinion; the majority of SaaS companies rely heavily on ~20% of their product being automated value while the other ~80% is proactive value. The proactive value requires their clients to learn it and earn it. The problem with this breakdown is that some companies don't properly equip their customers with proper guidance (i.e. letter grade scoring) to help them achieve the remaining 80% of promised value. This leaves customers prone to feeling frustrated and can lead to low client retention rates. Customers cancelling often leads to major negative financial impacts. The good news is that you can avoid this pitfall by empowering your clients!
Client health scorecards are often lack luster because they rely heavily on measuring a clients automated value with your product. By creating a leading indicator RepGrade scoring system that's focused on the proactive activities your clients should be doing; you can supply new value to your client while also allowing your reps to view their portfolio in a new lens.
Not only will you provide your Account Managers with a clear path to successfully manage their portfolios; you will also provide your clients with the exact same format to ensure they can coach their own internal teams. Being able to speak the same language across two organizations will lead to a higher average GPA for your clients' health along with increased renewal rates. Talk about a win-win!
The Average Account Management Rep has less than 1 hour per week per client. This is why the average lifespan of a B2C client is only 12 months. Companies should focus on how to easily guide their clients into achieving 100% value so that they can reduce client churn.
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